The truth is, hotel marketers think very traditionally. And unfortunately, this means regarding the discipline of marketing as an expense item, rather than as a return on investment.
 

When marketing tactics involve  direct mail, sales, e-marketing, website maintenance, and then media placement, your dollars can be allocated so that they are more focused, more targeted . .. More

Online hotel reservation is of prime importance. In the comfort, first class and luxury hotels the number of electronic room reservations via internet, CRS and GDS rose strongly in 2009. 73 percent of the hotels gained more room bookings with their own webpage. To support this view Guestjet.com came up with innovative idea of providing online hotel room reservation system for hoteliers with exi . .. More